The Importance of Choosing the Right Domain Name (And How to Pick the Right One)

Apr 12, 2019 | DNS

Last Updated: January 14, 2021

Looking to expand online? The first thing you have to do when starting a website is pick a great domain name. It may sound straightforward, but picking a domain name is one of the most crucial decisions for your online business.

Read on to learn how to choose a domain name and why picking the right one is important.

The Importance of Domain Names

Your domain name is the “face” of your online business. It is the first step to your digital success. Here is why.

Branding and Visibility

A catchy domain name will allow customers and search engines alike to find your business among million others. Domain bias is a proven fact, so having a good-looking domain will make a difference.

When your domain name matches your branding, you appear more credible and professional. Your business emails include your branding, making it easier for customers to notice you as a trustworthy business.

SEO and Web Traffic

If your domain name is short and intuitive, you will get type-in traffic with zero effort. What’s even more impressive is that all your search engine optimization efforts will become more effective without you doing anything.

If you opt for a longer domain name, aim to get your best keywords in it. This will drive traffic through SEO without recurring costs.

Domains as Investments

Your domain names are digital real estate. Premium domain names gain value over time. If you ever decide to sell your business or change your domain name, you can sell your old domain for profit.

How to Choose a Domain Name for Your New Business

In theory, anyone can just pick a domain name and move on. But, if you don’t get your domain name right, you are setting your business up for online failure. Here’s what you will have to look for.

Match Your Branding

The closer your domain name matches your brand name, the more type-in traffic you will receive. Moreover, if those two are identical, you can have a consistent online branding image that will supercharge every advertising campaign you launch.

Google Yourself

Before deciding on a domain name, search your own business on Google. Depending on your brand name, you might be facing impossible competition if you try to grab your own name as a domain. If that’s the case, it is best to pick something that is easy to rank for while still remaining brandable.

If you can’t get an exact match on your brand, then aim to stuff some keywords in the domain name. Just two or three will be enough to get you on those first SERPs.

Practical Considerations

Finally, make sure your domain name is easy to spell, contains no hyphens, and doesn’t look spammy. Your domain name should never be more than 14 characters long.

Expanding Your Business Online

Now that you know how to choose a domain name, it’s time to start building your business online. Here at Razz Hosting, we can help you find the ideal domain name, get reliable hosting, and build a strong website on award-winning WordPress software.

Not sure where to start? Check out our blog for more useful articles and how-tos to get your online business off the ground!