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How to Choose a Web Host: 4 Key Factors to Consider

Feb 19, 2021 | Website Performance

Did you know that beyond web design, your web hosting service is one of the most important aspects of your website experience? You could be unintentionally driving visitors away by a slow loading website. Even worse, you may not be protecting customer data. 

Choosing the right web host can be daunting if you don’t know what to look for. We’re here to make the process as simple as possible. 

Read on for our four key factors to consider in order to learn how to choose a web host! 

1. Performance

Performance is one of the most important aspects when it comes to web host service providers. This is because a website with poor speed will have a high bounce rate, reducing your chances of ranking higher in search engine results pages (SERPs). Google also found that mobile visitors are 53% more likely to leave if your web page doesn’t load within three seconds. 

For your WordPress website, you’ll want to ensure that you have WordPress LiteSpeed Cache support for any of the plans you choose. 

2. Server Location

Even if the performance of a web host is fast, you’ll want to check on their server location. If they’re far away from you, your visitors won’t be able to enjoy those speeds!

You’ll first want to consider where your primary audience is located. For instance, if you have a service-based business in Australia, it’s important that your website is also hosted in Australia in order to maintain high loading speeds for everyone. 

3. Scalability

It’s important that the web hosting service you choose is scalable. This is because your business is constantly growing and evolving, and you can expect an increase in traffic as your brand becomes more popular. There may also be times, such as product launches or event dates, when your website is gaining far more traffic than usual. 

4. Security

Lastly, security is one of the most important aspects of a reliable web host provider. For instance, you’ll have peace of mind knowing that your web host is making daily backups of your website so that no information is ever lost.

Multi-layered security can also protect you from DDoS attacks that can cripple your website. File integrity scanning is also necessary in order to prevent future problems or vulnerabilities that hackers can take advantage of. 

How to Choose a Web Host: Think About the Future

If you’re wondering how to choose a web host, you’ll want to consider the future of your business. For instance, even if you’re not getting a lot of traffic now, you want to work with a web host that’s able to offer scalable options as your visitors ramp up. Moreover, performance and host locations are also important. 

If your visitors are waiting for longer than three seconds for a web page to load, it’s more likely that they’ll hit the back button and find another website. As you can see, choosing the cheapest service available won’t serve you well if you’re driving away visitors and potential customers with a slow website! 

Ready to work with a reliable web host provider based in Australia? Take a look at our simple web host solutions today!