Is your website in need of a serious refresh, but you’re not sure where to start? When it comes to website design, one of the main difficulties is doing too much or too little. You want to create a captivating website that draws in new qualified leads, but you don’t want to cause them to immediately click the back button.
One of the best places to begin is to see what your competitors are doing. Read on to learn all about the latest website design trends for inspiration!
Parallax Animation
Parallax scrolling is a key website design trend of this year. This is an optical illusion that makes it appear as if objects nearer to use are moving faster than those farther away. When it comes to a two-dimensional screen, this interesting effect instantly creates depth and interest in your home page.
Viewers may feel more invested in scrolling down simply to discover how the animation moves and changes. Many people also use this animation in order to tell a story.
Soothing Colors
Zoom fatigue is now a very real experience that many people are having as a result of the COVID-19 pandemic. Website design trends of 2021 are trying to combat this by instead presenting the virtual world in much more soothing light. Web designers are using neutral colours and calming pastels in order to make staring at screens more palatable.
They’re also using fonts and making design decisions based on reducing eye strain.
Interactive Experiences
With more time spent on our devices, many website design ideas are centred around interaction and engagement. For instance, instead of boring product descriptions, more websites are opting to use fun questionnaires in order to create a more personal experience for users.
Once a user completes a questionnaire, they’re also far more likely to sign up or purchase a product because they feel as if they’ve already experienced some of the services.
3D Visuals
3D visuals are becoming more prevent than ever before because designers recognize that device resolutions are improving. 3D adds depth to the page and creates instant visual interest. Moreover, brands that sell products are able to showcase what they’re selling in a far more convincing and realistic way.
Many brands that use 3D visuals also add a sense of fun and whimsy to their website.
Abstract Art
Another way to create a fun and impactful experience is through the use of abstract art. Designers and artists are using colourful, organic shapes in order to create a sense of freedom and movement.
Some brands are even using abstract art to replace photography because they feel it’s able to evoke positive emotions more effectively. Graphics also don’t slow down website loading speeds as much as photographs.
Finding Inspiration With Website Design Trends
If you’re wondering how to design a website, it first begins by researching the latest website design trends.
Although you don’t have to use all the trends you see, incorporating even just one or two into your website will be able to help you engage with customers more effectively. This is because the trends are largely a response to what’s going on in our world today.
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